BEHIND THE STORY

FFYRE started as a photography gallery in 2005 (Bangkok, Thailand) as an outlet for Tiraya's passion. After a few awards and exhibitions, she decided to branch out into Fashion; as Tiraya's professors always mistaken her for being in the Fashion Department. In 2015, a Fashion line was launched, making haute couture for selected clients. Winter of 2018 was the time the first fragrances collection was open for exclusive purchases.

It is a 16 years journey into making FFYRE.

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Mission* --to satisfy your thirst for authenticity. 

Tiraya Krongvanich 

(Founder)